Rocking M Radio/Dodge City Privacy Policy

Last Updated and Effective Date: October 4, 2012

Please read this Privacy Policy carefully before you submit any Personal Information. By visiting or using our Services, you accept the practices described in this Privacy Policy. You are also governed by our Terms of Use Agreement (“TOU”). Any capitalized terms not defined in this Privacy Policy will have the same meaning as defined in the TOU.


This is the official Privacy Policy for Rocking M Radio, Inc./Dodge City (“Rocking M Radio”, “us”, “our”, or “we”), the owner and licensee of radio and television stations (“Stations”) across Kansas, and the owner, operator, or provider of the various Services that have an authorized link to this Privacy Policy. This Privacy Policy governs our collection of personally identifiable information (“Personal Information”) both online and offline.

We respect your privacy and this Privacy Policy is designed to answer your questions regarding our online and offline information practices and the choices you can make about the way your Personal Information is collected, used and disclosed. This Privacy Policy is incorporated in our Sites’ TOU by reference.

Our Services are designed and targeted to U.S. audiences and are governed by and operated in accordance with the laws of the U.S. If you are not a U.S. citizen or do not reside in the U.S., you voluntarily consent to the collection, transfer, use and disclosure of your Personal Information to the U.S. You also agree to waive any claims that may arise under your own national laws.

1. What types of information do we collect and use?

We collect both Personal Information and Non-Personal Information. We collect a variety of Personal Information voluntarily submitted by you via our Services, email, telephone, instant messaging, facsimile, postal mail, texts, mobile applications (“Apps”), or via third party websites such as Facebook, Twitter or other social networking platforms, or in-person. We may also collect Personal Information about other people when you participate in certain programs and features or when you submit news stories or nominations for community awards or recognition that involve other people.

We also collect information about your computer, browser, mobile device, visits to our Services and other online activities that are used to enhance or customize your experience on our Services or Apps and to improve our Services. Like most standard websites, this information is traditionally collected on our Services automatically via cookies, web beacons and other similar technology and is generally treated as Non-Personal Information, unless we are required to do so otherwise under applicable law. Non-Personal Information may be combined with other Personal Information. You may configure your browser to reject cookies. If you do so, you might not be able to access important functions, features and activities or enjoy certain conveniences or customized and personalized features of our Services. Technology is improving every day and to improve our Services’ operation and function we may introduce new technologies and monitoring techniques without advance notice or consent from you.

We use Personal Information in various ways. We also use your Personal Information and/or other information such as an IP address or mobile device unique identifier to deliver customized or personalized content and advertising communications to you. We may also use your Personal Information and Non-Personal Information to send special product offers, sales, promotions, or other information about us, our Rocking M Radio Affiliates or our Advertisers, if you have provided your consent.

We may also combine your Personal Information with additional Personal Information obtained from our Facebook fan pages or other social network platforms, Rocking M Radio Affiliates, our Operational Service Providers (third party owned companies that provide or perform services on our behalf, to help serve you better and to perform functions in order to support our businesses and operations), or other companies, such as credit bureaus, background check firms, marketing research companies, and Advertisers.

Here a few additional services, features and activities that collect and use your information:

User Generated Content (UGC)

Users of our Services may submit comments, viewpoints, news tips, story suggestions, audio, video, photographs, animation and other content for various features and activities on the Services or offline as a resource for our newspapers and entertainment publications. You understand, acknowledge and agree that such content and any Personal Information connected with such content is considered public information and will be disclosed at our discretion. Depending on the nature of the UGC, you may be required to complete a registration process. Our Station personnel, at their discretion, may contact a User for additional information related to the User and/or the User’s content.

Contests, Sweepstakes and Promotions

We conduct various contests, sweepstakes and promotions in our Services and at remote locations. Each event may have different registration requirements. You may need to submit your date of birth and other Personal Information to meet certain eligibility requirements. Persons that falsify their contest/sweepstakes entry for any reason will immediately forfeit any prize, benefit or compensation.

2. Do we collect Personal Information from or about children?

We are committed to protecting children’s privacy on the Internet and we comply fully with the Children’s Online Privacy Protection Act (“COPPA”). We do not knowingly target or collect online Personal Information directly from children under the age of 13 unless we are required to do so by law or to protect the safety of our Users. We are required by federal law to place all correspondence from the public related to a Station’s operations or programming in the Station’s FCC Public Inspection File, which may also be posted electronically on our Sites. If we know that email or other correspondence is from a child, we cannot delete the correspondence but we reserve the discretion to remove any Personal Information that could be used to contact the child from the correspondence before placing it in the Station’s FCC Public Inspection File. However, if we discover that a child under the age of 13 has provided Personal Information to us that does not qualify for any regulatory, legal, or security/safety exemption as described in this Privacy Policy, or we are contacted by a verifiable parent (or legal guardian) about his or her child’s participation on our Services, we will delete the Personal Information about the child from our active records and from our systems to the extent technically feasible.

3. Do we disclose your Personal Information to third parties?

Your Personal Information will only be disclosed to third parties as listed in this Privacy Policy, if we have received your consent at the time we collect your Personal Information or prior to the disclosure. In addition to completing or fulfilling your transaction or request, we will also disclose your Personal Information under the following limited circumstances:

  • To Rocking M Radio Affiliates for business, operational, promotional and marketing purposes.
  • To co-sponsors or promotional partners if you participate in a co-branded or co-sponsored promotion/contest.
  • To our Operational Service Providers, who are prohibited from using your Personal Information for any purpose not authorized by us or required by law.
  • To protect the security of our Services and databases; to protect our Users, Rocking M Radio and Rocking M Radio Affiliates, Advertisers, and Operational Service Providers against liability and harm; to implement and enforce our TOU and DMCA Copyright Policy; to respond to subpoenas, judicial processes, or government requests and investigations; to act in response to an emergency that threatens life, health or security of an indvidual; to assist in the investigation of a violation of law or non-compliance with our TOU; or if we believe in good faith that the law requires or authorizes such disclosure.


We reserve the right to fully use, disclose and process any Non-Personal Information collected from you in any manner.

4. What other choices do you have regarding the collection, use and disclosure of your Personal Information?

Depending on the service, feature or activity and the type of technology used, we provide you with a choice how we collect, use and/or disclose your Personal Information. You may either opt-in or opt-out to participating in a service, feature or activity, or our sharing your Personal Information with Rocking M Radio Affiliates, Advertisers or other third parties for marketing and promotional purposes unless there are certain limitations as stated in this Privacy Policy, TOU, Additional Terms, or Rules for contests/sweepstakes, or a limitation is provided in advance of the collection of your Personal Information.

5. What do you need to know about links to other websites operated by third parties?

Our Services and Facebook fan pages (or other social networking platforms) contain a variety of content and functionality and may provide links to other third party websites, including Rocking M Radio Affiliate and Advertiser websites. Despite such links or any references to Rocking M Radio on those websites, this Privacy Policy applies only to Rocking M Radio and its Stations and Services. The presence of a link to a Rocking M Radio Affiliate or a third party website on Rocking M Radio Services do not constitute or imply our endorsement, recommendation, or sponsorship of the content, goods, services, business or privacy policies on such websites. We encourage you to be aware and informed when you leave our Services and Facebook fan pages.

6. How can you access, update or delete your Personal Information?

If you wish to access, update, or correct any Personal Information you have previously provided to us, contact our office at (620) 225-8080. You may also request to remove your Personal Information from our records to the extent technically feasible, electronic or otherwise. However, certain records and Personal Information must be retained for legal, tax or regulatory purposes, and some information is retained via back-up systems/files as a business precaution. Additionally, our network system or platform may not allow the deletion of all Personal Information. If we are not able to delete all Personal Information, we will remove such data from an active field or folder.

7. What security measures do we take to safeguard your Personal Information?

The security and confidentiality of your Personal Information is very important to us. We implement and maintain reasonable physical, technical and administrative procedures to protect your Personal Information from unauthorized collection, use, disclosure, and disposal. Despite our best efforts, no security measures are impenetrable, and transmissions over the Internet are not 100% secure or error-free.

If you contact us, we may ask for your name, email address and/or telephone number to verify your identity. We will not send an email or text, nor should you respond to any email or text communications asking for any sensitive or confidential Personal Information, such as social security number, bank account or credit card account number, or a driver’s license number. If you receive an email or text requesting any such information from us or someone that claims they are with Rocking M Radio, please contact our office at (620) 225-8080 immediately.

8. How will you know if we make changes to this Privacy Policy?

From time to time we will update and develop new services, features, activities and content from time to time and will need to change our Privacy Policy accordingly. We will provide notice via postings on our Services, and if such changes are material, we will send you a notice via email or text (if you have consented to receive texts), and we will obtain your consent where required by applicable law. We will also post the date(s) when the Privacy Policy was last updated and effective. Your continued use of our Services constitutes your acceptance of any changes in our Privacy Policy, except where further steps are required by applicable law.

9. How can you contact us?

Please feel free to contact us with any comments, questions, or suggestions you may have regarding the privacy practices described in this Privacy Policy or to report any known or suspected privacy or security breaches. You may contact us at:

Rocking M Radio, Inc. / Dodge City
2601 Central Ave. – Village Plaza Ste. C
Dodge City, KS 67801
Attention: Online Department
Phone: (620) 225-8080
Fax: (620) 225-6655

© Copyright 2012, Rocking M Radio, Inc. – All Rights Reserved


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